You don't need to dump a bucket of ice on your head, just donate.

Trends are interesting to me.  Whether it is planking, photo bombing, bitstrips, the use of hash tags, trends come and go.  If you don't like something, just give it time; it'll pass.  

The last 2 weeks I started seeing more and more Ice Bucket Challenge videos and reference to ALS.  ALS is also known as Lou Gehrig's disease & is a rare neurodegenerative disease that affects the nerve cells in the brain and spinal cord impacting on average 1 in 50,000 people a year.   

Since July 15th this year, over 2 million videos were uploaded (to social media) and over $15 million dollars has been donated to ALS Research.  I don't typically give in to peer pressure or take part in many challenges but after watching the video on the story of Pete Frates a 29 year old former Boston college baseball player's struggle with ALS; I had an instant change of heart.  I accepted the Ice Bucket Challenge & I donated $100 in honor of Pete.  If you want to have some fun, take part in the plunge & then challenge a friend to do the same.  If you just want to donate, you can do that too.  

Peter Frates: How one man accepted the challenge

Whoops:  take 2 on the Ice Bucket Challenge

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